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Course Details



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Course Overview

The various contents were selected according to their practical suitability. I deliberately teach learning content, which has helped me in my professional career to achieve years of growth in my business areas, supplemented by knowledge that will be useful for you. The topics you will learn will help you to make an excellent entry into business development or to broaden your horizons in your current business development position.

Course lessons

  • Understand customer needs and convert them into solutions
  • Product features vs. customer satisfaction
  • Innovation management
  • Agile approaches to developing products, software and services
  • Product life cycle & S-curve model
  • Portfolio management
  • Customer psychology
  • Basics of interpersonal selling
  • Customer journey
  • Sustainable customer relationships
  • Define and expand sales channels
  • Push vs. pull incentives
  • Cooperations & partnerships
  • Understand buyer behavior
  • Market segmentation
  • Marketing strategies
  • Expansion and internationalization strategies
  • Marketing and communication tools
  • Push vs. pull communication
  • Sales promotions
  • Structuring of new and existing business models
  • Application of the growth levers of business development
  • People with an interest in business development
  • People with an entrepreneurial background
  • Business Development Managers
  • Business interested personalities
  • Sales-related people
  • Marketing and communication related persons
  • Product, software, service manager
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Course Features

This course will give you the broad skill set necessary to succeed as a business development executive. It will help you utilize the business development channel to achieve tremendous growth.

We collect the data, create models, test ideas, and work with partners to identify practical solutions that open up fresh prospects.

Marketing Knowledge

We teach you to develop relationships to be able to sell a brand, learn about new markets in-depth, and instruct new target prospects.

hands-on learning

Strong communication and listening skills are necessary to make calls to new customers and keep long-term connections with key partners.

Sales Proficiency

Prospecting, qualifying leads, cultivating connections with both potential and current clients, and updating sales customer relationship management databases.


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